Vibrant Red With Wella Colorcharm Demi-Permanent Colour

Be a boss in gloss. Nothing boosts confidence like finding that perfect shade and stepping out with rich, glossy hair. – New Wella colorcharm Demi-Permanent Colour offers shiny, healthy looking colour with less damage.* – Our multiuse formula can be used to blend first grays, add vibrant gloss, and enhance, refresh or tone your colour. – Enriched with Shea Butter, our shades are gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. – Results last up to 24 washes.** *vs. permanent colour **depending on hair type

Our 21 NEW Wella Color Charm Demi-Permanent shades offer shiny, healthy-looking colour with less damage*. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every colour needed to create the look you desire. Love your current colour but want to make it shine? Our Clear shade adds eye-catching gloss to any colour.
*vs. permanent colour

Products Used

Other Related Products

Use Wella color charm Demi-Permanent Colour to:

Free of ammonia, gluten & parabens
Colour or blend grays
Add new richness or fashion tones to your existing colour
Tone highlights
Gloss and add shine
Refresh faded colour
Gentle to use after lightening, permanent wave or chemical relaxing services
Quick colour application—processes in 20 minutes or less

Direction of use:

How to use Wella Color Charm 5RR Medium Red:

Mix 1 part (2oz.) Wella colorcharm Demi-Permanent to 2 parts (4oz.) 10 volume Wella colorcharm Developer in a non-metal bowl or bottle.
Apply colour mixture starting at the roots, thoroughly distributing through lengths and ends.
Let the colour develop for 20 minutes without heat.
Rinse the colour out of the hair until water runs clear, shampoo and condition